Metquay aimed to enhance its sales strategy, bolster outbound marketing, create engaging content, and improve process automation. The goal was to increase sales performance, extend market reach, and streamline operations for their Ideal Customer Profile (ICP).
How Greaterscale helped
GreaterScale embarked on a comprehensive collaboration with Metquay, leveraging its expertise in business development, marketing strategies, and digital transformation. Our approach was twofold: enhancing Metquay's visibility among potential clients and optimizing their sales process for higher efficiency and conversion rates.
Strategies Implemented:
- Streamlining the sales process through multiple optimized workflows.
- Personalizing drip campaigns to effectively engage the ICP.
- Implementing multi-step sequences for warm leads to improve conversion rates.
- Boosting online presence via regular blog updates and LinkedIn growth efforts.
- Creating comprehensive marketing materials to clearly communicate Metquay's value proposition.
Let’s talk results
- A 16% increase in revenue.
- A 21% growth in LinkedIn following.
- An 18% rise in blog subscribers.
- A notable 16.7% lead conversion rate, highlighting the effectiveness of the new sales strategies.
- Impressive email marketing metrics, with an average open rate of 42% and a click rate of 4.7%, indicating highly engaging content and successful targeting.
